Brisbane’s CollabNet is starting off this week with a new corporate strategy and a new product launch. As of this Monday, CollabNet will now focus on “the enterprise adoption of hybrid cloud development and deployment.” Additionally, the application lifecycle management company “launched CloudForge(TM), the industry's first enterprise-grade development-Platform-as-a-Service (dPaaS), and also integrated CloudForge into its on-premise TeamForge® and Subversion Edge products.”  

From the announcement:

The launch of CloudForge: CollabNet's next-generation dPaaS is built from the previously acquired Codesion® public cloud hosting platform, and meets the needs of professional teams throughout the entire organization. It helps developers and IT managers instantly develop and deploy software using a hybrid mix of tools, application frameworks and deployment clouds - all with enterprise security and compliance in place.

Standardizing Enterprise Cloud Development for the industry: CloudForge adds unique capabilities for its users, and creates new dPaaS business opportunities for third-parties through its new App Center. By offering complimentary, best-of-breed development and deployment services, including Cloud Foundry and SOASTA, users gain integrated functionality and platform partners can directly access CollabNet's more than 10,000 customers. It also helps CollabNet rapidly expand its menu of services offered within the CloudForge user interface.

David Rubinstein reported on the news in SD Times, chatting with CollabNet’s CEO Bill Portelli who said the company is now “going to commit back to hosting.”

From SD Times:

A “perfect storm” of software development trends has led CollabNet to this strategic shift, according to CEO Bill Portelli. First is the adoption of agile development practices and their merger with other existing practices within an organization. Second is the extension of agile into the operations side, along with the emergence of “DevOps.” Finally, Portelli cited research that shows that by the end of 2014, half of all new applications will be deployed into the cloud, creating that hybrid cloud scenario. Thus was born (actually rebranded) CloudForge, which Portelli described as “Codesion with a year’s worth of extensions.”

Over at ReadWriteWeb, David Strom writes that CloudForge is a worthwhile tool for people leading distributed software development teams and explains how CollabNet will roll out new features.

From ReadWriteWeb:

Initially, CloudForge cloud services will be available to customers with on-premise deployments of Subversion Edge and TeamForge. A new Subversion Edge CloudBackup service now provides seamless Subversion data archiving, redundancy and migration capabilities for any on-premise user of Subversion Edge or TeamForge, without leaving their own desktop environment. Later in the year, additional hybrid cloud services will be available in TeamForge and Subversion Edge, such as elastic server provisioning for build, test and deployment.